Monday, July 9, 2007

Will the Real 7 Wonders plz stand up!!!


After a fortnight long campaign of urges frm top media personalities and companies, the nation has today stood together for a common cause....so wat if it aint issues like employment, drugs, corruption.....no ones complainin either

i dont want to sound like a person wanting to spoil the party...how can i...the whole nation has come together for a "cause". so have business houses. Fair & Lovely used the platform of "everlasting beauty amazingly well", something that TAJ signifies and F&L promises. lets not leave indya.com, Radio Mirchi, Airtel, Zee News, Travel Port Holidays, Club Mahindra & so on...

i am not getttin into a debate questioning the credibility of the the New 7 Wonders Foundation, a Swiss non-profit group which ran this poll or the fact that UNESCO, which has the official mandate for preserving world heritage, has distanced itself from the campaign, saying the initiative cannot in any significant and sustainable manner contribute to the preservation of sites elected by public.

I am looking at the positive side of it... the New Seven Wonders is a case study for me in citizen activism... an apt if not the best example in what involvement by world citizens, opinion leaders and brands can do, if they get together and integrate their strengths into encouraging public involvement.
So what if i have a host of critics writing about the media hyped selfish campaigns... for me... its user generated decisions at its best. for me its democracy in its most harmless and risk free form... what we need from now on is an activity that takes this concept of involvement into a completely new level.. into more meaningful activities driving meaningful results
to end on a light note... an answer to whether we really needed this vote for TAJ campaign.... i read this comic strip in a leading daily....where a fella says... "The TAJ MAHAL has survived years of apathy...ofcourse it is a WONDER..."
Harikrishnan Pillai

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